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TweakMedia
was formed in early 2000, when college students Casey Choron
and Alan Finkelstein first applied their studies and crafts
to the world around them. Finkelstein, Ramapo College event
coordinator and online marketing major utilized his skills in
public relations, sales, and e-commerce strategies and reached
out to several local businesses in need of online expansion.
Impressed by his knowledge and understanding of the fundamental
concepts of brick-and-mortar business as they relate to the
creation of successful online businesses, Finkelstein soon developed
an impressive roster of potential leads in the fashion, antique,
and manufacturing industries. One week in late February, Finkelstein
and Choron met with each contact, and presented each with samples
of how their businesses could expand to the web. By the end
of the week, each lead had turned into a client, and in the
first week of March, TweakMedia was online and incorporated.
Within a few short months, all sites were completed and thus
started strategic business relationships that still exist today.
In late 2000, Choron, animator / designer, pulled his resources
together and landed a project that would play a key role in
TweakMedia's development. In designing Bruce Springsteen's official
website, TweakMedia was not only recognized as an excellent
provider of flash content for the web, but also as a major player
among East Coast design teams. By early 2001, TweakMedia had
already begun negotiations with music industry names like Wave
Distribution and Jon Landau Management. At this time, Choron
and Finkelstein knew it was time to expand and they turned to
the aid of their most talented classmates. Upon graduating college,
Choron and Finkelstein, opened an eight workstation facility
that would be home to TweakMedia and eventually, TM3D. They
employed their classmates who had helped them grow, and within
a few short months, TweakMedia took form as a full-service design
firm, offering everything from web development to graphic design,
to 3d animation for architects. |
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