Corporate Branding - 2001 to Present Starting with the production of a new website, TweakMedia was hired to create an impressive and consistant visual presence for Wave Distribution, a recording equipment distributor, and eventually, for several manufacturers whose products Wave carries. In this process, TweakMedia created websites, marketing materials, and engaging advertisements that have appeared in Mix Magazine and Recording Artists. Highlighted below are some projects that played an intregal part in branding Wave Distribution and the products it carries. Wave Distribution Website Created in June of 2001. TweakMedia redesigned an existing website and implemented a modern, user friendly, yet intriguing navigation that links to information and specifications specific Wave's diverse product line. Wave Distribution Advertising Upon completion of the newly designed Wave Distribution website, TweakMedia was hired to design, concept, and execute an advertising campaign that would reach some of the most important industry publications. We created high-impact full color ads for Wave and for several companies whose products they distribute, such as Empirical Labs, Reel Drums, Chandler Limited, and Carillon USA. Wave Distribution Marketing As an active participant in the annual worldwide recording industry convention, NAMM, Wave Distribution required a memorable tradeshow presence. TweakMedia was hired to create full color banners, posters, presentation folders, marketing materials, and business cards for Wave, Chandler Limited, and Carillon USA. Reel Drums Branding In 2001, Wave Distribution president Gil Grifith and executive Chris Richmond teamed up with ex-Twisted Sister drummer, Joe Franco, to produce a series of pre-recorded drum sessions tailored to the needs of recording artists. Once again, TweakMedia was hired, this time, to create packaging for the product, to create an online store, and to play an intregal role in advertising and marketing.