Architectural Visualization - November - December, 2001 AIA architect, Allen Weitzman (The Ives Group), and developer Forest City, hired TweakMedia to create a series of 3d renderings which would be used as a tool to sell commercial real estate to Target, the popular retail chain. In doing so, it was imperitive that TweakMedia 3D (TM3D) not only model and texture the commercial space with geometric accuracy and photorealism, but also to accurately represent the geographic location and surroundings. TweakMedia visited the site and photographed elements of its interior, exterior, and much of the surrounding area to use as reference in the creation of the commissioned renders. Some of these photographs were digitized and certain elements were extracted and implemented into the 3D models along with CAD data. TweakMedia also researched Target's corporate image and implemented the necessary design elements to create an image that it authentic. TweakMedia then used such practices as multi-layer texturing and radiosity to enhance the project's overall realism.