Official Bruce Springsteen Website - 2000-2002 (site no longer active) In November 2000, Sony Music, in accordance with Bruce Springsteen and his management team, contacted and hired TweakMedia to develop a new web presence for the rock n' roll mega-star. Having just completed a world tour that spanned almost three years, released several new projects which were to be showcased and promoted on a new website. A unique challenge layed ahead for TweakMedia. Necessity called for a website that was visually engaging and submersive, yet ubiquitous and bandwidth-friendly. But in order to attract and please Springsteen's die-hard fans, TweakMedia also recognized the importance in giving the fans a bit more than what they had expected, and in the spirit of the star himself, we did so. TweakMedia created dynamic animations for each upcoming release that featured artwork and photography used in each package. Some of the animations even featured imagery never seen before by the public. To appease to non-flash browsers and low-bandwidth users, TweakMedia took advantage of browser detection technology and implemented content that required less memory. These pages were then seamlessly integrated into a website that catered to all web users, regardless of browsing capability. While the website is no longer active, you can visit a version of it here. Bruce Springsteen & the E Street Band: Live in NYC - (DVD Menus) During the production of this DVD of live performances of Springsteen's last tour, TweakMedia was hired to design the menu interfaces for each disc in the release. Using artwork and photography featured in the package, we designed a simple user-friendly interface and art directed a 30 second montage using photographs taken of tour highlights.